LED Specifier Summit 2019 was a lighting technology tradeshow. The show’s marketing project comprised of two parts, a pre-show marketing campaign and a company booth. The pre-show campaign’s goal was to spread the word that the company was attending the show. The campaign comprised of two parts, an email blast, and LinkedIn posts. The two parts of the company booth were the physical setup and the product information posters. I designed the product information posters.
