Lightfair International 2019 was a lighting technology tradeshow. The show’s marketing project comprised of two parts, a pre-show marketing campaign and a company booth. The pre-show campaign’s goal was to spread the word that the company was attending the show. The campaign comprised of two parts, an email blast and LinkedIn posts. The company booth was made of two parts, the physical setup, and the product information posters. I designed the product information.
